A #1 International Best Seller in multiple business categories the book was the fastest selling book on Amazon in its Business Leadership category. This provocative book is a must read for anyone serious about business success, leadership and the future of both our species and our planet.
Business is the most dominant and pervasive agent of change on the planet today. With this in mind, the major message in the book is that the capitalism model upon which today’s businesses are based has disastrously outlived its usefulness. In the book we make the argument that the fundamental purpose of business is NOT to make profits. Rather, it is to enhance the quality of ALL life on the planet.